The Product

American Crew Classic Light Hold Texture Lotion is for those with fine or thin hair wanting a natural style with a slight definition. This texture lotion thickens hair, increases manageability, adds shine and retains moisture for a healthy, natural and barely-styled look with minimal effort.

• Formulated for those with fine or thin hair
• Adds slight definition
• Minimal effort needed

Shine: 1 / 5

Hold: 1 / 5

Who Is It For?

• All hair lengths
  
• Those with fine or thin hair

What Does It Do?

• Gives a thicker-looking appearance
  
• Increases managability
• Provides subtle control with low shine
  

How Do You Use It?

• Apply a small amount into hand and distribute evenly through towel-dried hair
• Can also be added to dry hair for added thickness

The Brand

American Crew is more than just another product supplier. It’s a landmark in the history of men’s grooming. It’s the leading salon brand created specifically for men and the stylists they trust. Every frame in their history reflects their commitment to the professional stylist and barber as they share in their quest to empower men through quality grooming practices and products.

Today American Crew is the leading professional men’s grooming brand in the world. Men and their stylists count on them for the latest and best in hair, body, shave and styling products. And for more than 20 years, they've delivered.

The Ingredient List