The Product

Color Balance Purple Shampoo is for anyone with blonde, grey or colour-treated hair seeking a shampoo that will neutralize brassy tones, maintain colour vibrancy and repair their hair. It keeps brassy tones at bay while safeguarding hair's vibrancy. Joico's exclusive formula protects colour from fading and losing vibrancy while repairing, protecting, fighting frizz and adding shine for healthier hair with every use.

• Neutralizes brassy and yellow tones 
• Maintains hair's vibrancy
• Protects colour-treated hair

Who is it for?

• Blonde
• Grey
• Colour-treated Hair
  

What does it do?

• Instantly neutralizes brassy and yellow tones 
• Maintains hair's vibrancy
• Repairs and protects colour-treated hair

How Do You Use It?

• Apply to wet hair and allow the shampoo to absorb for 3-5 minutes
• Rinse. Repeat the process two or three times per week, alternating with your regular shampoo
• Follow with Color Balance Purple Conditioner for best results

The Brand

There’s nothing in the world like the beauty of healthy hair. Its vitality, colour, and shine light up a room and lift the spirit. Joico has a name for this remarkable energy. They call it “Joi”. Joi is at the heart of everything they do.

Joico’s salon innovations are designed to return hair to its strongest, shiniest, healthiest state with each and every use. Their joi extends beyond product to the global salon community, which they have supported for over 40 years and will for many more years to come. “The joi of healthy hair” is a promise and commitment.

The Ingredient List

WATER/AQUA/EAU, SODIUM LAURETH SULFATE, COCAMIDOPROPYL BETAINE, COCAMIDE MEA, AMMONIUM LAURETH SULFATE, GLYCOL STEARATE, PENTAPEPTIDE-30 CYSTEINAMIDE, PENTAPEPTIDE-29 CYSTEINAMIDE, TETRAPEPTIDE-29 ARGININAMIDE, TETRAPEPTIDE-28 ARGININAMIDE, CAMELLIA SINENSIS LEAF EXTRACT, HYDROLYZED KERATIN, COCODIMONIUM HYDROXYPROPYL HYDROLYZED KERATIN, PANTHENOL, AMODIMETHICONE, PEG-7 GLYCERYL COCOATE, DISODIUM EDTA, CITRIC ACID, GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE, C11-15 PARETH-7, MAGNESIUM NITRATE, LAURETH-9, GLYCERIN, TRIDECETH-12, ETHYLHEXYL METHOXYCINNAMATE, ETHYLHEXYL SALICYLATE, POLYAMIDE-2, BUTYLENE GLYCOL, METHYLCHLOROISOTHIAZOLINONE, MAGNESIUM CHLORIDE, METHYLISOTHIAZOLINONE, DMDM HYDANTOIN, SODIUM HYDROXIDE, SODIUM CHLORIDE, LIMONENE, LINALOOL, AMYL CINNAMAL, FRAGRANCE/PARFUM, EXT. VIOLET 2 (CI 60730), RED 33 (CI 17200)