The Product

Joico Hair Shake, formulated for all hair types, is a radically different liquid-to-powder texturizer, delivers a micro-fine mist to create drama-filled, voluminous hair. Our exclusive, formula, enhanced with Bentonite Clay, Malitol, Cosmetic Grade Silica, Magnesium Silicate and  Bio-Advanced Peptide Complex, guards against heat styling damage, adds texture and grip, blocks humidity, and provides density, lift and volume. This extraordinary new liquid-to-powder texturizer amps up hair with the most touchable, velvety-soft, mega-volume finish.

• Pump nozzle lets you control application for long-lasting texture and volume
• Stainless-steel ball technology ensures a perfect balance of powder and liquid

Shine: 2/5

Hold: 3/5

Who is it for?

• All Hair Types
  

What does it do?

• Fast-dry finish
• Creates moldable texture
• Boosts texture and volume

How Do You Use It?

• Simply shake and apply six inches from dry hair
• Tousle and mold strands as desired, adding additional product for buildable texture

The Brand

There’s nothing in the world like the beauty of healthy hair. Its vitality, colour, and shine light up a room and lift the spirit. Joico has a name for this remarkable energy. They call it “Joi”. Joi is at the heart of everything they do.

Joico’s salon innovations are designed to return hair to its strongest, shiniest, healthiest state with each and every use. Their joi extends beyond product to the global salon community, which they have supported for over 40 years and will for many more years to come. “The joi of healthy hair” is a promise and commitment.

The Ingredient List

ALCOHOL DENAT., WATER, PEG-32, PPG-20-DECYLTETRA-DECETH-10, SILICA, PEG-6, PENTAPEPTIDE-29 CYSTEINAMIDE, PENTAPEPTIDE-30 CYSTEINAMIDE, TETRAPEPTIDE-28 ARGININAMIDE, TETRAPEPTIDE-29 ARGININAMIDE, COCODIMONIUM HYDROXYPROPYL HYDROLYZED KERATIN, HYDROLYZED KERATIN, SODIUM LAURYL SULFATE, BENTONITE, MALTITOL, SODIUM METHYL STEAROYL TAURATE, MAGNESIUM ALUMINUM SILICATE, CITRIC ACID, AMINOMETHYL PROPANOL, LINALOOL, CITRONELLOL, BENZYL SALICYLATE, LIMONENE, HEXYL CINNAMAL, HYDROXYCITORNELLAL, FRAGRANCE