Powered by Oxygen™ | Fights bad breath | Works instantly | Lasts for over 12 hours Made just for you by TheraBreath Dr. Harold Katz created the TheraBreath formulas in 1993 to help his own daughter conquer her bad breath because nothing else worked. Since then millions have regained their confidence by switching to TheraBreath formulas for their daily oral care routine. Our Formulation Philosophy: All TheraBreath products contain only necessary, essential ingredients to accomplish the core purpose it was designed for. There are no alcohol and dyes in any of our products.