An incredible high hold, water-based pomade that gives ultimate control and superb hold for the most demanding and challenging styles. Distributes easily--Even in thick, coarse curly hair. Grips hair to shape into even the highest elevation styles. Manages and helps straighten curl. Dries with a flexible hold to keep hair in place all day. Never flakes. Signature mild cream soda scent. Works Best for Medium to curly, coarse or thick hair and All lengths from short to long. Works Best for High elevation styles and Messy wet looks for unruly hair. Key Ingredients: Conditioners Naturally-Derived from Coconut Oil + Castor Oil // Smooth the hair by going deep within the surface of the hair shaft to lock in moisture, providing luster and shine while taming frizz.