Product

Pump up the volume with Alterna My Hair My Canvas More To Love Bodifying Shampoo. Formulated with sustainably-sourced Vegan Botanical Caviar, Coconut Sugar Blend and Bamboo extract to improve moisture retention and provide texture, definition and control, while volumizing hair and increasing manageability. This body-enhancing, vegan shampoo creates a foundation of fullness, texture and movement for envious volume and healthy-looking hair.

• Vegan
• Provides fullness and movement
• Enhances hair's underlying body
• Creates a foundation for texture
• Safe for colour-treated hair
• Improves manageability and maintains smoothness

Who is it for?

• Fine Hair
  

What does it do?

• Provides fullness and movement
  
• Enhances hair's underlying body
• Creates a foundation for texture
• Improves manageability and maintains smoothness

How-To

• Massage shampoo throughout wet hair then rinse thoroughly

The brand

We believe that hair care is self-care. My Hair. My Canvas. is the newest expression of Alterna Haircare’s transformational experience. Alterna's high-performing, versatile products turn the everyday act of washing your hair into moments of self-kindness. Featuring transformative textures and the benefits of Vegan Botanical Caviar, our vegan formulas elevate your haircare routine and make it fun and effortless to create customizable, beautiful looks.

Transformation After Just One Use | Since 1997, Alterna has pioneered “Alterna-tive” luxury haircare. They believe that you shouldn’t have to choose between clinically proven, salon-tested results and pure ingredients. A trailblazer in the world of luxury haircare and styling, they have always been about purity and innovation inspired by skincare science.

Ingredient List

WATER/AQUA/EAU, SODIUM C14-16 OLEFIN SULFONATE, SODIUM LAUROYL METHYL ISETHIONATE, COCAMIDOPROPYL BETAINE, DISODIUM LAURETH SULFOSUCCINATE, COCAMIDOPROPYL HYDROXYSULTAINE, SODIUM BENZOATE, POTASSIUM SORBATE, COCAMIDE MIPA, POLYQUATERNIUM-7, PEG-200 HYDROGENATED GLYCERYL PALMATE, PEG-7 GLYCERYL COCOATE, GLYCERIN, CAULERPA LENTILLIFERA EXTRACT, SACCHARUM OFFICINARUM (SUGARCANE) EXTRACT, COCOS NUCIFERA (COCONUT) LIQUID ENDOSPERM, BAMBUSA VULGARIS EXTRACT, GLYCOL DISTEARATE, GUAR HYDROXYPROPYLTRIMONIUM CHLORIDE, LACTIC ACID, PROPOXYTETRAMETHYL PIPERIDINYL DIMETHICONE, TRIDECETH-6, BUTYLENE GLYCOL, C11-15 PARETH-7, CITRIC ACID, DISODIUM EDTA, CETRIMONIUM CHLORIDE, FRAGRANCE (PARFUM), BENZYL SALICYLATE, CITRONELLOL, BUTYLPHENYL METHYL PROPIONAL, D-LIMONENE, LINALOOL, CITRAL, GERANIOL.