Strategic Marketing in Health Care Organiations in its first edition fast became one of the top selling introductory textbooks on marketing in health care organizations, applying world reknown professor Philip Kotler's strategic marketing model to the dynamic world of health care organizations. In this new edition, reflecting substantial input from adopters, the book further intensifies its focus on the unique marketing needs and solutions of health care organizations, including physican practices, hospitals, long term care facilities, public health facilities, insurers and managed care organizations, health care computing, pharmaceutical companies, biotechnology firms, and medical device manufacturers. Perspectives include marketing of products and services as well as social marketing, global approaches, and physician recruitment. The book's tried-and-true stepwise approach guides readers in essential steps of developing a strategic marketing plan, putting it into effect, and measuring its outcomes, for all types of health care professionals. With Strategic Marketing for Health Care Organizations, students and future administrators will have a guide to the most successful strategies and techniques, presented ready to apply by the most knowledgeable authors. | Strategic Marketing For Health Care Organizations by Philip Kotler, Paperback | Indigo Chapters