Pureology Strength Cure Best Blonde Shampoo is a sulfate-free, rich-lather purple shampoo designed to tone and fortify brassy, damaged, lightened hair. Formulated with Keravis, Astaxanthin and Purple Orchid, this shampoo will combat dullness while enhancing overall hair strength, health, and colour vibrancy.

Pureology Strength Cure Best Blonde Shampoo is 100 % vegan and ZeroSulfate® with patented ANTIFADE COMPLEX® to protect colour vibrancy.

ZeroSulfate®
100% Vegan
Pear, Rose and Sandalwood scents
Colour-safe protection

Who is it for?

All hair types
Colour-treated

What does it do?

Tones and neutralizes brassiness
Fortifies and strengthens lightened hair

How Do You Use It?

Apply a dime-sized amount to wet hair at the scalp
Gently lather and work the shampoo through to the ends
Rinse
Repeat for extra cleansing
For best results, follow with Strength Cure Blonde Purple Conditioner and Strength Cure Best Blonde Miracle Filler Treatment

The Brand

Pureology is the #1 Professional Color Care Brand in the US* offering products that feature 100% vegan formulas and are Sulfate-Free, Paraben-Free, Mineral Oil-Free, and free of Animal Products or by-products, and Animal Testing. Their patented ANTIFADE COMPLEX® is infused into every formula to protect colour vibrancy and ensure a lasting colour payoff. Their dual-benefit formulas provide colour protection and customized care to address individual hair needs.

The Ingredient List

AQUA / WATER / EAU, COCO-BETAINE, DISODIUM LAURETH SULFOSUCCINATE, SODIUM COCOYL ISETHIONATE, SODIUM LAURYL SULFOACETATE, SODIUM LAUROYL SARCOSINATE, GLYCOL DISTEARATE, SODIUM CHLORIDE, DECYL GLUCOSIDE, POLYQUATERNIUM-10, SODIUM HYDROXIDE, PARFUM / FRAGRANCE, AMODIMETHICONE, PPG-5-CETETH-20, CITRIC ACID, PEG-55 PROPYLENE GLYCOL OLEATE, PROPYLENE GLYCOL, CARBOMER, CI 60730 / ACID VIOLET 43, ACRYLATES/BEHENETH-25 METHACRYLATE COPOLYMER, CAMELINA SATIVA SEED OIL, BUTYLENE GLYCOL, BENZOIC ACID, TOCOPHEROL, OLEA EUROPAEA FRUIT OIL / OLIVE FRUIT OIL, TRIDECETH-6, GLYCERIN, HELIANTHUS ANNUUS SEED EXTRACT / SUNFLOWER SEED EXTRACT, SALICYLIC ACID, MAGNESIUM NITRATE, HYDROLYZED VEGETABLE PROTEIN PG-PROPYL SILANETRIOL, ARGININE, 2-OLEAMIDO-1,3-OCTADECANEDIOL, CETRIMONIUM CHLORIDE, POLY(LINSEED OIL), BENZOPHENONE-4, SODIUM BENZOATE, PHENOXYETHANOL, ORCHIS MASCULA EXTRACT, METHYLCHLOROISOTHIAZOLINONE, HAEMATOCOCCUS PLUVIALIS EXTRACT, MAGNESIUM CHLORIDE, METHYLISOTHIAZOLINONE, CAPRYLIC/CAPRIC TRIGLYCERIDE, POTASSIUM SORBATE