The Product

Pureology Style + Protect Mess It Up Texture Paste is a medium hold styling paste that delivers flexible control while enhancing shine and promoting a soft texture. This styling paste is formulated with Vegetable Protein and a signature aromatic blend of Tuberose, Almond Milk and Cedarwood. While delivering a soft-hold and enhancing texture, Mess It Up also offers protection from heat, colour fade, and environmental elements.

Style + Protect Mess It Up Texture Paste is 100 % vegan and ZeroSulfate® with patented ANTIFADE COMPLEX® to protect colour vibrancy.

• ZeroSulfate®
• 100% Vegan
• Tuberose, Almond Milk and Cedarwood scents

Shine: 2/5

Hold: 2/5

Who is it for?

• All hair types
• Natural, Colour-treated

What does it do?

• Lightweight, medium hold
  
• Colour-safe protection
  
• Heat and environment protection

How Do You Use It?

• Apply a pea-sized amount into fingers and emulsify
  
• Shape hair using fingers and style as desired

The Brand

Pureology is the #1 Professional Color Care Brand in the US* offering products that feature 100% vegan formulas and are Sulfate-Free, Paraben-Free, Mineral Oil-Free, and free of Animal Products or by-products, and Animal Testing. Their patented ANTIFADE COMPLEX® is infused into every formula to protect colour vibrancy and ensure a lasting colour payoff. Their dual-benefit formulas provide colour protection and customized care to address individual hair needs.

The Ingredient List

AQUA / WATER / EAU, STEARYL ALCOHOL, PEG-40 HYDROGENATED CASTOR OIL, TRIBEHENIN, PVP, PETROLATUM, DIMETHICONE, HYDROGENATED OLIVE OIL STEARYL ESTERS, VP/VA COPOLYMER, POLYACRYLAMIDE, OLETH-10 PHOSPHATE, PHENOXYETHANOL, C13-14 ISOPARAFFIN, PEG/PPG-17/18 DIMETHICONE, PARFUM / FRAGRANCE, CAPRYLYL GLYCOL, POTASSIUM HYDROXIDE, SORBIC ACID, LAURETH-7, TOCOPHEROL, TRISODIUM ETHYLENEDIAMINE DISUCCINATE, BUTYLENE GLYCOL, BENZYL ALCOHOL, HELIANTHUS ANNUUS SEED EXTRACT / SUNFLOWER SEED EXTRACT, BENZYL SALICYLATE, LINALOOL, BUTYROSPERMUM PARKII BUTTER / SHEA BUTTER, BENZOPHENONE-4, COUMARIN, CITRONELLOL, LIMONENE, EUGENOL, BENZYL BENZOATE, ANISE ALCOHOL, BHT, CITRIC ACID