Product

L’Oréal Professionnel Serie Expert Volumetry Volumizing Shampoo is specifically designed for fine hair to boost volume, density and lightness. Formulated with exclusive Intra-Cylane technology which is capable of penetrating to the core of each hair fibre to create a flexible and resistant network that fills out and strengthens the fibre for extreme volumization and shine transformation that lasts for up to 72 hours. With added Salicylic Acid to maintain a healthy scalp and promote silky, more manageable hair, your fine hair will get the boost it needs!

• Boosts volume
  
• Shine
  
• Promotes a healthy scalp

Who is it for?

• Fine hair
  

What does it do?

• Boosts volume and fullness
  
• Enhances shine
  
• Promotes a healthy scalp

How-To

• Apply a dime-sized amount to wet hair at the scalp
• Gently lather and work the shampoo through to the ends
  
• Rinse
  
• Repeat for extra cleansing
• For best results use with the rest of the L’Oréal Professionnel Serie Expert Volumetry product line

The brand

L’Oreal began in 1907, when French chemist Eugéne Schueller developed a hair dye formula that revolutionized the hairdressing world. Since Eugéne's first discovery, L’Oreal has kept his passion alive by providing hairdressers with their most innovative products, tested and approved by the greatest names in hairdressing. Today L’Oreal is still at the forefront, with highly innovative products continuing to be one of the leads in originality, innovation and market leadership.